What is Image Optimizer?
An image optimizer prepares pictures for the web by combining format conversion, resizing, compression and metadata removal.
How to use Image Optimizer
- 1
Add your images.
- 2
Review the output format, maximum size and quality.
- 3
Click Optimize and download the ZIP.
Features
- WEBP or AVIF output
- Maximum dimension limit
- Metadata removal
- Per-file savings report
Supported formats
- JPG
- PNG
- WEBP
- AVIF
- GIF
- BMP
- TIFF
- HEIC/HEIF
Maximum file size: 50 MB per file.
Practical uses
- Improve page speed and Core Web Vitals.
- Prepare a batch of product photos for an online store.
- Reduce storage and bandwidth.
Limitations
- Some very old browsers and email clients don't display WEBP or AVIF; use JPG for those cases.
Frequently asked questions
WEBP or AVIF?
AVIF is usually smaller at the same quality but slower to encode; WEBP is widely supported and fast.
